In unique settlement, XLMedia to create sports activities betting content material and drive income for Advance Native’s cleveland.com
LONDON, Could 10, 2022 /PRNewswire/ — XLMedia (AIM: XLM), a number one international digital efficiency writer, has entered right into a media partnership with Advance Native to be the unique supplier of sports activities betting content material for cleveland.com, the premier Ohio information and knowledge web site attracting a mean of 9.9 million distinctive customers each month.
Cleveland.com represents XLMedia’s largest media associate so far, providing key U.S. and regional protection by capitalizing on the model’s huge Ohio-based viewers — a state slated to legalize cellular betting in This autumn 2022. The deal offers cleveland.com superior talents to seize new income streams and is one other proof level showcasing XLMedia’s superior capabilities to monetize extremely engaged audiences through partnerships.
“We’re thrilled to associate with Advance Native’s cleveland.com platform,” mentioned Cody Darwick, director of media partnerships, XLMedia. “This deal represents a significant step in our strategic efforts to strike media partnerships with premium North American publishers trying to capitalize on the fast-growing on-line sports activities betting {industry}. The timing could not be extra good forward of Ohio’s anticipated statewide sports activities betting launch later this yr.”
XLMedia has an industry-leading media partnership enterprise providing important scale, top quality business content material and entry to high-value advertiser relationships for main publishers throughout the U.S. and Canada.
“XLMedia’s experience is a perfect match for our enterprise as Ohio prepares to embrace the brand new legalized on-line sports activities betting frontier,” mentioned Howard Kamen, vp of sports activities betting and iGaming at Advance Native. “We have been on the lookout for the appropriate associate to bolster cleveland.com’s award-winning sports activities betting protection and located precisely that in XLMedia – a proficient group of writers that can deliver informative content material to our viewers together with a confirmed means to create new income streams.”
XLMedia will deal with creating extremely partaking content material associated to sports activities betting throughout leagues like NFL, MLB, NBA, NHL, UFC, NCAA sports activities and extra. The group may also handle business offers with regulated sportsbook operators, and execute confirmed monetization methods constructed upon years of {industry} experience.
About XLMedia:
XLMedia (AIM:XLM) is a world digital efficiency writer. Working throughout sports activities, private finance, and gaming, the Group makes use of information science to succeed in the appropriate audiences with the appropriate content material on the proper time — driving motion and constructing worthwhile relationships between audiences and companions.
About Advance Native:
Advance Native, one of many largest media teams in america, operates the main information and knowledge corporations in a number of states, reaching greater than 55 million folks month-to-month with its high quality journalism and group engagement.
By no means resting on our laurels, our firm is constructed upon the values of Integrity, Buyer-First, Inclusiveness, Collaboration, and Ahead-Wanting. At all times innovating and evolving, our mission is to strengthen and empower the communities we serve.
Advance Native Media Teams embody MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group; Headline Group, Advance 360, a advertising company specialised within the training, healthcare, and journey industries; and ZeroSum, a frontrunner in software program, advertising, and information science centered solely on the auto {industry}. Go to Advance Native at www.advancelocal.com.
SOURCE XLMedia PLC
